Mebor
Mebor Product Design
Built for Speed, Designed to Excel, Made to Last
Once rooted in hands-on sawmilling, Mebor has grown into a leading producer of large-scale sawmilling equipment. Renowned for durability, strength, and efficiency, Mebor integrates deep industry knowledge into every state-of-the-art machine.
The redesign journey began with a single machine that defined a bold new design language. What started as a function-first form evolved into a modern, sharp, and durable machine with bold diagonal lines that suggest speed. Through the 3D bending of previously flat metal sheets, the machine housing now uses thinner sheets and requires less substructure. The reduced weight enables the housing to open hydraulically, greatly accelerating both the maintenance process and overall operation.
This redesign sparked a long-term transformation of Mebor’s entire product line. Most products have since been updated through a holistic approach that extends beyond industrial design to include brand identity, trade fair presence, catalogues, digital platforms and even office space. Across all touchpoints, the design reflects Mebor’s core values: precision, innovation, and strength, creating a unified and globally recognisable brand.
Year: 2014 –