Owning the Experience: Bimota’s Branded Essentials

As an extension of the corporate identity work for Bimota, a cohesive line of branded merchandise was designed to reflect the brand’s premium positioning and attention to detail. Each item is crafted to enhance the Bimota ownership experience while maintaining visual consistency with the broader identity system. Key products include a custom motorcycle cover, a branded bike mat, helmet graphics, a bespoke transport case and a Bimota-branded bag. These elements serve both practical and symbolic functions—reinforcing brand loyalty and elevating the everyday touchpoints between Bimota and its riders.

Year: 2014 – 2023