Defining the Voice: Bimota’s Brand Messaging and Naming

As part of the corporate identity work for Bimota, key brand messages and product naming were developed. Following the company’s relaunch under Kawasaki Heavy Industries, the slogan The Revolution Continues was created − a statement that bridges Bimota’s rich heritage with its forward-looking vision. A new motorcycle was also named TERA, highlighting its innovative suspension system and intended use. To support the launch, the communication stand for the world premiere of the technology was designed, along with the logo for the TERA model.

Year: 2019 – 2023