Best in class performance without the drawbacks of carbon fibre composites.

Alpina Elite PRO cross-country ski boots feature best in class performance while cutting down the drawbacks ofcarbon fibre composites. The innovative injected carbonmaterial for heel and ankle support offers the same rigidity but is substantially more durable.

The graphic identity is based on the Elite 3.0 identity and with arefresh still points to a structured material that allows breathing and movement. The texture with a dynamic direction gives the wearer confidence, while the black surface of the graphic visually unites the sole, cuff, cuff and collar elastic into a group of functional elements.

The redesign project was based on a systematic approach and a broader view of the entire competitive Alpina range. The challenge was to strategically position the Elite PRO line in relation to the other collections.

Year: 2021