Alpina
Alpina ELITE 3.0
World’s lightest and most responsive cross-country ski boots
The Alpina Elite 3.0 are the lightest and most responsive cross-country ski boots designed for top-level racers. With performance as the highest priority, they feature carbon fibre structural components and a lightweight, waterproof yet breathable upper boot that offers improved fit and stability.
Special emphasis was placed on ensuring brand recognition through a strong graphic identity and the visual communication of the technologically advanced upper, a structured material that allows both breathability and freedom of movement.
The Elite 3.0 is Alpina’s flagship product, used in world championships, making clear and effective communication essential. Its graphic elements later influenced the entire cross-country category of Alpina’s product line.
Year: 2020