Bimota

Bimota Corporate Identity

Reviving a Legend: Bimota’s New Global Identity

A new corporate identity was developed for the iconic Bimota brand, now part of Kawasaki Heavy Industries. The objective was to establish a recognisable, cohesive, and global visual language that 
reflects Bimota’s values, heritage, and future. The redesigned logo resolves confusion caused by previous versions, offering clarity, distinction, and improved usability. A new design element—the “Fifth Element”—is introduced to enhance recognisability, complementing the logo, colours, typography, and imagery. The entire system is documented in a comprehensive Brand Identity Guidelines book, structured into five chapters: Brand and logo, Fifth Element, model names, stationery, and promotional tools.

Year: 2019

Brand identity  |  Logo redesign  |  Visual communications
Visualisation of the Bimota motorcycles company corporate brand identity design manual book, showing the front and back cover.
Visualisation of the Bimota motorcycles company corporate brand identity design manual book, showing a spread with the stationery regulations.
Visualisation of the Bimota motorcycles company corporate brand identity design manual book, showing a spread with the content of the book.
Visualisation of the Bimota motorcycles company corporate brand identity design manual book, showing a spread with the regulations for shop interior elements.
Visualisation of the Bimota motorcycles company corporate brand identity design manual book, showing a spread with the merchandise example and bike owner’s manual example.
Visualisation of the Bimota motorcycles company corporate brand identity design manual book, showing a spread with the logo regulations.
Visualisation of the Bimota motorcycles company corporate brand identity design manual book, showing a spread with the fair booth guidelines.
Visualisation of the Bimota motorcycles company corporate brand identity design manual book, showing a spread with the motorcycle naming system guidelines.
Visualisation of the Bimota motorcycles company workshop manual book, showing the front cover page.
Visualisation of the Bimota motorcycles company workshop manual book, showing an example spread of the spare parts catalogue.
Visualisation of the Bimota motorcycles company official certificate graphic design.

Bimota

Bimota Corporate Identity

Reviving a Legend: Bimota’s New Global Identity

A new corporate identity was developed for the iconic Bimota brand, now part of Kawasaki Heavy Industries. The objective was to establish a recognisable, cohesive, and global visual language that 
reflects Bimota’s values, heritage, and future. The redesigned logo resolves confusion caused by previous versions, offering clarity, distinction, and improved usability. A new design element—the “Fifth Element”—is introduced to enhance recognisability, complementing the logo, colours, typography, and imagery. The entire system is documented in a comprehensive Brand Identity Guidelines book, structured into five chapters: Brand and logo, Fifth Element, model names, stationery, and promotional tools.

Year: 2019

Brand identity  |  Logo redesign  |  Visual communications