INO
INO Product Design
Bold Simplicity. Seamless Production
INO machines are modular, connectable units that perform a range of functions in the screen printing process used in heat transfers and printed electronics. The system includes machines for sheet feeding, printing, substrate application (powdering), thermal processing of prints (drying), and stacking – forming a streamlined, high-output production lines.
The industrial design reflects INO’s brand identity by communicating advanced technology, productivity, and reliability. A cohesive design system ensures that machines with different functions integrate visually and functionally into a unified production line. Key visual elements include a horizontal color division for consistency and a strong element hierarchy across components. INO’s signature orange highlights key interactive areas, while black elements signal connection points between machines. A recurring “L”shape, a subtle nod to print positioning marks, appears both graphically and physically across the machines, reinforcing brand identity and industry context.
The design emphasises user-centric operation with intuitive interfaces, from physical control panels to responsive touchscreens, supporting seamless workflows and minimising user error.
The design enhances INO’s professional positioning by visually communicating cutting-edge, high performance technology. Its minimalist aesthetic conveys a premium, durable image, while consistent interface design reduces setup time and ensures seamless operation. The result is a high-productivity solution with a fast return on investment and a strong visual identity, further enhanced by innovations in automation.
Year: 2018